A TXT record, as the abbreviation suggests, is a record, that keeps data in human-readable form and not code. It can be created for a domain or a subdomain for a number of purposes. Search engines like Google, for example, have different ways of making sure you are the owner of a given domain and one of them is in fact by creating a TXT record with unique text which they provide and that you will need to use as the record value. The exact same verification method is used by some analytics platforms that keep track of the traffic to your Internet sites as well. Needless to say, in this situation the content of the record is going to be read by a robot, but it'll still be in human-readable form. A TXT record is also employed in case you activated the so-called SPF protection for your email addresses so that you can prevent them from being forged. In cases like this, the record contains data showing that a certain electronic message is sent from a reliable and authorized mail server. You could use a TXT record for any other information also, just like your company details, for example.